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Hey Honey is a performance-first lifestyle brand committed to creating technically innovative, fashion forward apparel for the modern yogini on the go. Founded in 2015 by sisters and yoga lovers Janka Oeljeschlager and Imke von Johnston, Hey Honey offers yoga-fashion and activewear that fulfills the fashion and quality demands of stylish yoginis and urban fitness queens alike. Feminine, but relaxed. Functional and fashion-forward, with lots of love for top-quality design and unique prints. Our small but dedicated team works in the hearts of Hamburg and Berlin.


Hey Honey is yoga fashion and activewear for the modern yogini on the go. Designed with love and passion in Hamburg, produced ethically and sustainably in Europe, Hey Honey stands for innovatively fashionable yoga wear that lives up to the requirements of a demanding yoga practice, but also effortlessly compliments a modern woman’s wardrobe.
Our vision goes far beyond the perfect yoga leggings. We offer a premium lifestyle collection that seamlessly connects performance with design. Our innovatively unique fabrics taken from high performance activewear are quick-drying, sweat-absorbing and antibacterial. The typical Hey Honey silhouette flatters every body. With lavishly illustrated print stories, on-trend yet timeless color palettes and much love for detail, we create multi-tasking sportswear essentials, convincing with top-quality materials, perfect fit and a sophisticated look. We design for the modern yogini on the go!


Lokah Samastah Sukhino Bhavantu – May all beings everywhere be happy and free, and may the thoughts, words, and actions of my own life contribute in some way to that happiness and to that freedom for all.

Vegan Certified by PETA – We are pleased to announce that Hey Honey is officially certified as „PETA – Approved Vegan“ by the official PETA organization. This certification is given to fashion brands that are entirely committed, dispensing with the use of animal Products.

Made in Europe – We exclusively produce in Europe. We are in frequent contact with our producers and verify the quality of our products and the working conditions at the tailors’ in person and on-site.


Each yogini wearing Hey Honey and sharing our spirit makes us happy! Thanks to them and our wonderful ambassadors, the international Hey Honey family has grown steadily and therefore contributes to the organic growth and visibility of the brand.

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A fair and environmentally friendly production in Europe is a matter of course for us! We take the quality of our products and the ethical principles of our manufacturers very seriously and strive for the highest standards. We only work with companies we have a personal relationship with and that share our norms and same views on quality. All our products are carefully made in Turkey and certificated according to OEKO-TEX® Standard 100.

Of course we send your order in a pretty package. But this package can do even more! FSC confirms that we use eco-friendly packaging. We avoid any plastic and use hundred percent recycled and recycable packaging material.

Hey Honey is traveling green to your home. You get the opportunity to receive your favorite pieces with a clear conscience. DHL GoGreen focuses on the development and use of innovative technologies in their fleets and at its locations and on the transition to alternative fuels. They continuously optimize their routes overlooking the CO2 efficiency. More informations under

We are pleased to announce that we are now officially „PETA – Approved Vegan“ by the official PETA organization! This certification is given to fashion brands that are entirely committed, dispensing with the use of animal products. This means that fur, leather, feathers amongst other things are restricted to be used in the textile sector for production purposes. It is also established that animal components within the coloring process is completely waived. Further information about the „PETA – Approved Vegan“ can be found at the following link:

Sustainability means a lot to us. This is why we are GOTS certified. Fair working conditions, sustainable production, that reduces the consumption of water and energy as well as the usage of textiles that contain at least 70% organic natural fibres are of high importance.