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Sister Business

Sister Business

the soul sisters behind
Hey Honey.

Sisters – yoginis – intuitive entrepreneurs

As partners of this family-run business founded in 2015, we are more than just kin. We are kindred spirits who embrace yoga as a lifestyle and life force. Each of us brings our own individual fashion, business and yoga competencies to create one harmonious whole.

Co-founders and yoga lovers Imke von Johnston and Janka Oeljeschlager both studied fashion and textile management. Imke, who began practicing yoga in 2004, is responsible for brand and design.

Janka, a certified Jivamukti yoga teacher, keeps an eye on sourcing, production and sales. Our exciting journey began with the firm belief that we could innovate yoga wear and give it a design and comfort update to create a sophisticated style statement on the mat, on the job and after work.

Our sisterly trio was complete when Tomma Oeljeschlager, who instructs Vinyasa and brings her marketing and communication expertise to the label, joined us as part of the Hey Honey team in 2017. Together, we have made Hey Honey the fashion mantra for the active, contemporary yogini and woman on the go.

Imke in motion
Janka and Tomma in synergy

Hey Honey puts yoga fashion on the mat – and on the map!

Imke, Janka and Tomma are the soul sisters behind Hey Honey and they bring the same dedication that they have for their yoga practice to their business.

When you’ve got a passion for both fashion and yoga, you simply must feed your focus. That’s how Imke von Johnston and Janka Oeljeschlager got started. They took their fashion know-how, intuition and the joy of their yoga practice to design and produce next generation yoga fashion and activewear under their label Hey Honey.

During their practice they saw more than their share of drab yoga gear, along with garments that were uncomfortable or inappropriate to withstand the bending, stretching and perspiring that goes along with yoga or other athletic activities. They saw the need to improve both the appearance and performance of yoga wear on the mat as well as make it fit to an active, urban lifestyle.

The idea of bringing innovative design and inspiration in living color to the yoga studio was spot on. Hey Honey features ergonomic tailoring that provides coverage and eliminates pinching and bunching, breathable and resiliently elastic opaque materials, and a happy selection of stylish colors and patterns. Hey Honey partners comfort and functionality with diversity for an individual on-the-go look. Mix or match tops or bralets and bottoms in the studio – and when you leave, combine the bottoms with a top, blazer and trainers for a cool, casual and cultivated cosmopolitan style.

Janka, Imke and Tomma united (from left)